Privacy policy

Last updated: 13 August 2026

This page is written to be genuinely useful, not a placeholder — but it is not a substitute for advice from your own lawyer. Have it reviewed before you rely on it for a live, paying userbase, and update the contact details and governing-law clause for your actual registered entity and jurisdiction. The English text is authoritative; translated pages elsewhere on the site do not alter these terms.

Achi Kalyanam ("we", "us", "the platform") is a matrimony service built for the Nagarathar community. This policy explains what information we collect when you use the site, why we collect it, who can see it, and the controls you have over it. By registering a profile you agree to the collection and use of information as described here.

1. Information we collect

Account details — your mobile number (used as your sign-in), password (stored only as an irreversible hash, never in plain text), and optionally an email address.
Profile details — name, date of birth, physical details, education and career, family background, horoscope (star, rasi, birth time and place), lifestyle preferences, and partner expectations — whatever you choose to fill in.
Photos and verification documents — profile photographs, and, if you request verification, identity or education/employment documents. Documents are used only to confirm the claim being verified and are visible to moderators, never to other members.
Activity data — who you view and who views you, interests sent and received, searches, and sign-in timestamps, used to power the "who viewed you" and matching features.
Payment records — if you buy a membership plan, AI/WhatsApp credits, or unlock a single contact, we keep a record of the amount, plan and date (not full card details — those are handled by the payment gateway, not stored on our servers).
Technical data — a session cookie to keep you signed in, and a language preference cookie. We do not run third-party advertising trackers.

2. How we use it

Primarily, to run the service you signed up for: showing your profile to other members, computing compatibility and porutham reports, powering search and recommendations, sending you interest and notification alerts by app, SMS and WhatsApp, and processing membership or contact purchases. Matching, search ranking and porutham calculation are rule-based on the fixed weights described on the "how it works" page — we do not sell or share your data for advertising, and we do not use it to train any external AI model.

3. Your privacy controls

Each member can independently, at any time:

Hide their mobile number, email address, income and horoscope from other members;
Blur their photos until they accept an interest, or restrict photos to accepted connections only;
Block another member, or report a profile for review;
Ask that photos or documents be re-checked or removed.

Contact details stay masked (e.g. a mobile number shown as 91xxxxxx43) to everyone until an interest is mutually accepted, a plan that includes contact views is active, or that single contact is purchased. Signed-out visitors browsing the public home page never see a real photo or contact detail — only a blurred image and an initial, both of which are re-derived on our server and can't be reversed into the original photo or number.

4. Who can see what

Full profile details (minus anything you've hidden) are visible to other signed-in members. Staff and administrators can see profiles and moderation queues to review reports, verify documents and approve photos — every administrator action that touches a member's data is written to an audit log. We do not sell, rent or otherwise share member data with unrelated third parties.

5. Third-party services we use

SMS / WhatsApp delivery — one-time codes and notifications are sent through a messaging gateway (MSG91), which receives your mobile number and message text only to deliver that message.
Photo and document storage — uploaded images and verification documents are stored with a cloud storage provider (Cloudflare R2), accessed only by our server.
Payments — membership and contact-unlock purchases are processed through a payment gateway; we receive confirmation of payment, not your card or bank details.

6. How long we keep data

Deleting a profile soft-deletes it — it stops appearing anywhere on the platform immediately, and the underlying record is retained only long enough to satisfy legal, dispute-resolution or fraud- prevention needs, then permanently removed. Payment records are kept for the period required by applicable tax and accounting law.

7. Your rights

You can review and correct almost everything about your profile yourself, at any time, from your account. To request a full export of your data, or full deletion of your account, write to us at the address below — we will act on a deletion request as soon as we've confirmed it's really you asking.

8. Children's privacy

This platform is for adults of legal marriageable age in their jurisdiction and is not directed at children. We don't knowingly collect data from anyone under 18; a profile found to misstate age will be suspended pending verification.

9. Changes to this policy

If we make a material change to how we handle your data, we'll update the date at the top of this page and, for significant changes, notify members through the app.

10. Contact us

Questions about this policy, or a data access/deletion request, can be sent to [email protected], or by phone on +91 8056123841.